Wednesday, June 6, 2012

Hennessy V.S.O.P New Bottle Design by Chris Bangle

After the money can’t buy launching party, let’s come some talking point for the new bottle itself.

The legends are shaped over time and Hennessy V.S.O.P cognac’s personality has gone unchanged for nearly two centuries do you believe that? Naturally, such an iconic cognac should be presented in a bottle whose curves signify the elegance and generosity of its content, as well as its balance and exceptional harmony and designer Chris Bangle has been tasked with moving the design of the Hennessy V.S.O.P. bottle forward.

In case you do not know who came out this new bottle of masterpiece, Chris Bangle he is. An American automobile designer known for his daring design and far-reaching influence, known best for his work as Chief of Design for BMW Group, where he was responsible for the BMW, MINI and Rolls-Royce motor cars from 1992 to 2006. Vroom-vroom on the road was well designed by Bangle and me fortunate enough to meet with this super cool designer during the launching day, cool mad!
The Hennessy V.S.O.P new carafe is his first masterpiece outside the automobile industry. The slightly accentuated curve in the side of the bottle, reinforcing the dynamic of its silhouette by just less than 1 mm. Chris Bangle chose to confirm this upward movement with a thicker base resembling a pedestal to distinguish the whole and stabilize it which get Inspired by the Hennessy V.S.O.P. bottle created in 1954. Also, added a hollow bottom to the bottle to adapt it for handling and lengthened the bottle’s neck and straightened its shoulders, stretching it vertically. He drew two lines of perspectives in the glass around the central label, creating an optical effect by structuring the front of the bottle with a pyramid perspective.

The choice of paper and colours for the labels had been revised too. The symbolic Hennessy V.S.O.P. oval is coloured in a dark grey ennobled with golden embossing, a reminder of the alchemy of contrasts comprises it. The main label highlights this refinement with a shimmering gloss imprinted with clusters of grapes and vine leaves in the background as a subliminal reminder of the origins of the cognac contained in the bottle.

The box that the bottle comes in has also benefited from this renewal, giving its edges over to a more modern vision: the sides have been refined so that all we see is the bottle, dramatised by photographer Adam Savitch.

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