Hennessy V.S.O.P New Bottle Design by Chris Bangle

After the money can’t buy launching party, let’s come some talking point for the new bottle itself.




The legends are shaped over time and Hennessy V.S.O.P cognac’s personality has gone unchanged for nearly two centuries do you believe that? Naturally, such an iconic cognac should be presented in a bottle whose curves signify the elegance and generosity of its content, as well as its balance and exceptional harmony and designer Chris Bangle has been tasked with moving the design of the Hennessy V.S.O.P. bottle forward.

In case you do not know who came out this new bottle of masterpiece, Chris Bangle he is. An American automobile designer known for his daring design and far-reaching influence, known best for his work as Chief of Design for BMW Group, where he was responsible for the BMW, MINI and Rolls-Royce motor cars from 1992 to 2006. Vroom-vroom on the road was well designed by Bangle and me fortunate enough to meet with this super cool designer during the launching day, cool mad!
The Hennessy V.S.O.P new carafe is his first masterpiece outside the automobile industry. The slightly accentuated curve in the side of the bottle, reinforcing the dynamic of its silhouette by just less than 1 mm. Chris Bangle chose to confirm this upward movement with a thicker base resembling a pedestal to distinguish the whole and stabilize it which get Inspired by the Hennessy V.S.O.P. bottle created in 1954. Also, added a hollow bottom to the bottle to adapt it for handling and lengthened the bottle’s neck and straightened its shoulders, stretching it vertically. He drew two lines of perspectives in the glass around the central label, creating an optical effect by structuring the front of the bottle with a pyramid perspective.

The choice of paper and colours for the labels had been revised too. The symbolic Hennessy V.S.O.P. oval is coloured in a dark grey ennobled with golden embossing, a reminder of the alchemy of contrasts comprises it. The main label highlights this refinement with a shimmering gloss imprinted with clusters of grapes and vine leaves in the background as a subliminal reminder of the origins of the cognac contained in the bottle.

The box that the bottle comes in has also benefited from this renewal, giving its edges over to a more modern vision: the sides have been refined so that all we see is the bottle, dramatised by photographer Adam Savitch.

 Remember log on to www.facebook.com/HennessyMalaysia and "Like" the page if you haven't do so!

Hennessy V.S.O.P New Bottle Launching

 Just for your little information about Hennessy before I start.

The let you drink drank drunk Hennessy is the world’s leading premium cognac brand. Founded in 1765, the house of Hennessy has continually strived to create the World’s finest cognacs.
But did you all know what's actually V.S.O.P stands for? 

The legend of Hennessy V.S.O.P. began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale”. That was how V.S.O.P came from!

Get invited to Hennessy New Bottle Launching which held at Doubletree by Hilton located at KL Intermark. Celebrities, medias and guests were invited into the White Room for the presentation and launching of the of new Hennessy V.S.O.P bottle design before the party started.

Building the future with Hennessy V.S.O.P, it moves forward in a spirit of continuity with a new bottle and packaging design. 

After an initial modernisation of the bottle in 1989, V.S.O.P. is moving resolutely into the 21^st century, as can be seen in the work of designer Chris Bangle (former BMW Chief designer), a legendary figure in the automobile world, who has redesigned its contours to bring its sleek silhouette firmly into the future, a new looking futuristic bottle has come out.

“Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion,” said Chris Bangle.

Chris Bangle made a rough sketches of the bottle with using an iPad before the unveiling of the new bottle. After his presentation, the new Hennessy V.S.O.P bottle was finally brought out by the Hennessy ambassadors and thus, commence the launching of the new bottle design. Also, the box which comes with it has a total new refreshing look too.

The party time! We were ushered to The Black Lounge, where the happening party  and excitement awaits us. Party, body shaking, drinks in hand with the mix of songs by DJ Eva T & DJ Reeve. 

Introduce the Hennessy 360 Cam.

Owh...can't wait for the next Hennessy events!

For more information on Hennessy V.S.O.P, please visit Hennessy’s Facebook page at www.facebook.com/HennessyMalaysia

Nike Cortez turns 40 Event

Pretty tight schedule for the couple weeks back. Was get invited to attend few events such as Hennessy VSOP new bottle launching, Johnnie Walker party, Nike Cortez event and so on. Went to Bangsar JuiceKL for Nike Cortez turns 40 event one of the Saturday night. We were actually being asked to go for the private one as well which held two days before the actual event day but ended up we missed it out, argggh! So we decided not to miss the Saturday one again. Luckily we managed to did it else we will miss for this happening and great event. OOTD,

Top: Unknown boutique

Bottom: Uniqlo legging jeans

Sneaker: Converse CDG

Bag: LV

Decoration for the whole store just for the Cortez event could totally made you impressed. Can’t believe they set up a Ramli burger stall, ice cream van, cotton candy, Cortez cupcakes, Asahi beer just to serve the guests better. And all these were free flow all night long! Good music makes good party indeed, our very own local and my fav DJs – Blink and Goldfish were spin the house down on that night.

Also, they were having a contest “Pimp My Cortez” which everyone get to design their very own inspiration art piece of Cortez.

The whole event had successfully made it as a gathering for the fashionista/fashion lovers/streetwear community/hype bunch and all of us did enjoy it tho.

Chillax session after the Cortez event at La Bodega. Bloody Marry served for the night.



Glenmorangie's SOUNDFORM Fluid Showcase and Afterparty‏

SOUNDFORM Fluid which a stunning, sculptural bar that brings to life the ‘Unnecessarily Well Made’ philosophy advocated by Glenmorangie. It was officially unveiled the couple weeks back at The Gardens in Mid Valley. In case you do not know, the SOUNDFORM Fluid bar was designed by renowned architect and interior designer Philip Michael Wolfson for Glenmorangie, and it was inspired by the sonograph reading of the sound of Glenmorangie whisky being poured into a crystal glass. How nice.


Statuesquely taking the centre stage at the North Atrium of The Gardens Mall, the SOUNDFORM Fluid is an evocative sight. Its bold jagged edges are covered in a black aluminium finish on the exterior, while the golden orange interior, which mimics the colour of Glenmorangie, is lit up to create an aesthetic, visual counter balance. Complementing the stunning display was commentary by Glenmorangie Malaysia’s Brand Manager, Michael Tan, who explained the concept that sparked the creation of the ‘Unnecessarily Well Made’ SOUNDFORM Fluid bar.

Felt so great I was get invited by G2PR to attend to the showcase and after-party, brought the boyfie and my party queen was tagged along too. The showcase saw celebrities and single malt aficionados enjoy a night of appreciation as they savoured the ‘Unnecessarily Well Made’. After which, the crowd adjourned to Vertigo for the after-party featuring US DJ duo Manufactured Superstars, who supplied a steady flow of house, dance and electro pop into the night. They did served us nicely, VIP area with a Glenmorangie bottle on the table. Ended up three persons finishing up the whole bottle, nice job!

Let the photos do the talking, shall we?

During the showcase

 
Now, let's come to party time!

The SOUNDFORM Fluid bar remains on display at the North Atrium in The Gardens, Mid Valley till 1 May 2012. Whether you are a fan of contemporary design or just plain curious, head over to catch the SOUNDFORM Fluid, before it leaves for its next destination in South East Asia.