✿Sugar and Spice✿: Hennessy V.S.O.P New Bottle Launching

Wednesday, May 30, 2012

Hennessy V.S.O.P New Bottle Launching

Just for your little information about Hennessy before I start.

The let you drink drank drunk Hennessy is the world’s leading premium cognac brand. Founded in 1765, the house of Hennessy has continually strived to create the World’s finest cognacs.
But did you all know what's actually V.S.O.P stands for?

The legend of Hennessy V.S.O.P. began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale”. That was how V.S.O.P came from!

Get invited to Hennessy New Bottle Launching which held at Doubletree by Hilton located at KL Intermark. Celebrities, medias and guests were invited into the White Room for the presentation and launching of the of new Hennessy V.S.O.P bottle design before the party started.

Building the future with Hennessy V.S.O.P, it moves forward in a spirit of continuity with a new bottle and packaging design.

After an initial modernisation of the bottle in 1989, V.S.O.P. is moving resolutely into the 21^st century, as can be seen in the work of designer Chris Bangle (former BMW Chief designer), a legendary figure in the automobile world, who has redesigned its contours to bring its sleek silhouette firmly into the future, a new looking futuristic bottle has come out.

“Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion,” said Chris Bangle.

Chris Bangle made a rough sketches of the bottle with using an iPad before the unveiling of the new bottle. After his presentation, the new Hennessy V.S.O.P bottle was finally brought out by the Hennessy ambassadors and thus, commence the launching of the new bottle design. Also, the box which comes with it has a total new refreshing look too.

The party time! We were ushered to The Black Lounge, where the happening party and excitement awaits us. Party, body shaking, drinks in hand with the mix of songs by DJ Eva T & DJ Reeve.