Glenmorangie's SOUNDFORM Fluid Showcase and Afterparty‏

SOUNDFORM Fluid which a stunning, sculptural bar that brings to life the ‘Unnecessarily Well Made’ philosophy advocated by Glenmorangie. It was officially unveiled the couple weeks back at The Gardens in Mid Valley. In case you do not know, the SOUNDFORM Fluid bar was designed by renowned architect and interior designer Philip Michael Wolfson for Glenmorangie, and it was inspired by the sonograph reading of the sound of Glenmorangie whisky being poured into a crystal glass. How nice.


Statuesquely taking the centre stage at the North Atrium of The Gardens Mall, the SOUNDFORM Fluid is an evocative sight. Its bold jagged edges are covered in a black aluminium finish on the exterior, while the golden orange interior, which mimics the colour of Glenmorangie, is lit up to create an aesthetic, visual counter balance. Complementing the stunning display was commentary by Glenmorangie Malaysia’s Brand Manager, Michael Tan, who explained the concept that sparked the creation of the ‘Unnecessarily Well Made’ SOUNDFORM Fluid bar.

Felt so great I was get invited by G2PR to attend to the showcase and after-party, brought the boyfie and my party queen was tagged along too. The showcase saw celebrities and single malt aficionados enjoy a night of appreciation as they savoured the ‘Unnecessarily Well Made’. After which, the crowd adjourned to Vertigo for the after-party featuring US DJ duo Manufactured Superstars, who supplied a steady flow of house, dance and electro pop into the night. They did served us nicely, VIP area with a Glenmorangie bottle on the table. Ended up three persons finishing up the whole bottle, nice job!

Let the photos do the talking, shall we?

During the showcase

 
Now, let's come to party time!

The SOUNDFORM Fluid bar remains on display at the North Atrium in The Gardens, Mid Valley till 1 May 2012. Whether you are a fan of contemporary design or just plain curious, head over to catch the SOUNDFORM Fluid, before it leaves for its next destination in South East Asia.