Hennessy Artistry @KWC KL

A pumping Hennessy Artistry Mix in store for KayElle pipou! Hot off raising the roof in Penang at the Straits Quay Convention Centre this June, Hennessy Artistry returns to the heart of KL for the second instalment of 2012’s Global Art of Mixing Trilogy! The upcoming Hennessy Artistry party is set to take place at KWC Kuala Lumpur, promising an eclectic mix and a phenomenal super-clubbing experience on 8 September 2012.


As Hennessy Artistry zeros in on Kuala Lumpur’s latest wholesale fashion hub, party goers promised will be treated to a mix of world-class music and the trademark Hennessy Artistry atmosphere. Seasoned Hennessy Artistry enthusiasts and new initiates alike will be blown away by a revamped Hennessy Art of Mixing Zone featuring the hi-tech Hennessy 360 Cam, as well as other interactive party elements; definitely making it one of the premier party experiences this September.

After posing for a seamless, 360 degree panoramic video at the Hennessy 360 Cam, party goers can enjoy their favourite signature Hennessy V.S.O.P. long drinks at the Hennessy Mixing Bars, where Hennessy Apple, Hennessy Berry, Hennessy Ginger and Hennessy Soda. Hennessy Apple would be my fav among all the time! The gorg and hawt ambassadors stationed at the bar will be happy to demonstrate the ease of mixing your favourite signature Hennessy V.S.O.P. long drinks. Men zone!

For this instalment line up, will be headlined by international vocal powerhouse and EDM (electronic dance music) siren Eva Simons, Jakarta’s cult-status DJ Angger Dimas, as well as KL’s fast-rising electronic dance nu-breeds B.A.T.E. (Brain And The Eye). The night will charge on till the end with the hard-hitting, hipster-worshipped duo Mr.Nasty & GuruGuru (a.k.a. Bass Agents) where always bring the house down at Barsonic.

Party goers can expect fist-pumping performances and collaborations laced with powerful vocal lashings from Eva Simons. The songstress is best known for her recent collaboration with Afrojack in the track “Take Over Control”, which has become a dance crossover anthem on dance floors around the world. Guess everyone will get dance high when up of the “Take Over Control”!

So, no hesitate, be sure not to miss out on Hennessy Artistry this September by watching this space for more information: www.h-artistry.com.my

Knowing that I’ve repeated this times and times, but just a kind reminder Hennessy Artistry is open to those above 18 years of age and non-Muslims only.

In case you do not know where KWC located is, here some little info to you, KWC is located on Jalan Gelugor, and is accessible from Jalan Hang Tuah and Jalan Loke Yew. KWC is also accessible via public transport. H-Artistry will take place at the exhibition and promotions hall on Level 15.

By LRT: From Putra line (Kelana Jaya[KJ24] or Terminal Putra Gombak[KJ1]), interchange at Masjid Jamek[KJ13] to STAR line, disembark at Hang Tuah LRT station[ST3]. By Monorail: Disembark at Hang Tuah Monorail station[MR4].


Address:

KWC @ Level 15,

No. 2, Jalan Gelugor, 55200 Kuala Lumpur,

Malaysia

Google Map Link: http://goo.gl/maps/wwLw

GPS Coordinates: 3. 136207. 101. 708183

19072012

It’s been a while I did not update my personal life and as what you all can see my previous posts are all about parties and events. Fact, event-packed almost every weekend, step inside to clubs couple weeks for non-stop, a random party with boyfie’s frens at Zouk – Heineken new bottle launching party at KL Live – Rev Cup finale party at Neverland – Wyman’s birthday bash at Phuture – Jeana Ho on decks at Stage – MTV Worldstage at Sunway and so on yet, I can’t squeeze a little time to blog all about them *self-slap*. Besides, due to job issue I’ve been travel from north to south and soon head to east. Boyfie starts to nag me for always not being with him. Will try to update them together with my birthday post, aite!


And now, please wish me HAPPY BIRTHDAY!!! Im going to have my birthday bashes!!!

Heineken Launches New Iconic Bottle‏

Talking about beers, not to say the German or Russian beers, Heineken is considered one of my favorite among. It is the world’s No. 1 International premium beer served in over 176 countries around the world since 1873. It is the leading imported beer brand in many European and Asian countries. Heineken is the leading choice among discerning drinkers around the world. Additional information is available on www.heineken.com/my.


Back to the topic, Heineken is proud to announce the launch of its new iconic bottle, featuring innovative details that provide a contemporary appearance and enhance the overall drinking experience.

The launch is part of a global roll-out, streamlining Heineken’s visual identity and making the brand even more consistent and recognizable in all 176 markets worldwide. The new design stamps Heineken’s progress together with consumer’s sophisticated taste and also solidifies Heineken’s position as the market leader in the international premium beer segment.

The bottle features an embossed curve, inspired by the label ‘racetrack’, on the neck and back. The back of the bottle features the same curve motif, set above an embossed Heineken logo and the iconic star. The curve acts as a thumb groove and is perfectly placed to meet the drinker’s fingers which add tactility and grip as they grasp the bottle whilst keeping the beer to stay cooler. Additional bottle updates include a slimmer body accentuating the bottle’s premium feel and an elongated appearance emphasized by both vertical neck branding and a higher label position.

As the world’s No. 1 international premium beer, Heineken understands it’s the small details that make the difference. The introduction of tactile elements further reaffirms Heineken’s quality and authenticity in the mind, and on the fingertips, of the consumer throughout the entire drinking experience.

Heineken fans and party goers like me, pretty sure the following message I’m bringing up can drive you crazy and gone wild! To celebrate the launch of its new iconic bottle, Heineken is flying down renowned Dutch DJ, Ferry Corsten to Malaysia for an exclusive invite-only party on 11 July 2012 at KL Live. *scream*

Want to join me for this exclusive money-can’t-buy party? Score an invite to the event, visit Heineken’s Facebook page at www.facebook.com/heineken.

The launch party kicks off an exciting campaign dubbed the Heineken ‘Progressive’ Tour that will see exclusive events held nationwide and also Heineken’s well-known music programmes: Heineken Green Room & Heineken Thirst slated in the last two quarters of the year.

To be part of Heineken’s exciting calendar of events, log on to www.facebook.com/heineken or www.heineken.com/my for more information.

Hennessy V.S.O.P New Bottle Design by Chris Bangle

After the money can’t buy launching party, let’s come some talking point for the new bottle itself.




The legends are shaped over time and Hennessy V.S.O.P cognac’s personality has gone unchanged for nearly two centuries do you believe that? Naturally, such an iconic cognac should be presented in a bottle whose curves signify the elegance and generosity of its content, as well as its balance and exceptional harmony and designer Chris Bangle has been tasked with moving the design of the Hennessy V.S.O.P. bottle forward.

In case you do not know who came out this new bottle of masterpiece, Chris Bangle he is. An American automobile designer known for his daring design and far-reaching influence, known best for his work as Chief of Design for BMW Group, where he was responsible for the BMW, MINI and Rolls-Royce motor cars from 1992 to 2006. Vroom-vroom on the road was well designed by Bangle and me fortunate enough to meet with this super cool designer during the launching day, cool mad!
The Hennessy V.S.O.P new carafe is his first masterpiece outside the automobile industry. The slightly accentuated curve in the side of the bottle, reinforcing the dynamic of its silhouette by just less than 1 mm. Chris Bangle chose to confirm this upward movement with a thicker base resembling a pedestal to distinguish the whole and stabilize it which get Inspired by the Hennessy V.S.O.P. bottle created in 1954. Also, added a hollow bottom to the bottle to adapt it for handling and lengthened the bottle’s neck and straightened its shoulders, stretching it vertically. He drew two lines of perspectives in the glass around the central label, creating an optical effect by structuring the front of the bottle with a pyramid perspective.

The choice of paper and colours for the labels had been revised too. The symbolic Hennessy V.S.O.P. oval is coloured in a dark grey ennobled with golden embossing, a reminder of the alchemy of contrasts comprises it. The main label highlights this refinement with a shimmering gloss imprinted with clusters of grapes and vine leaves in the background as a subliminal reminder of the origins of the cognac contained in the bottle.

The box that the bottle comes in has also benefited from this renewal, giving its edges over to a more modern vision: the sides have been refined so that all we see is the bottle, dramatised by photographer Adam Savitch.

 Remember log on to www.facebook.com/HennessyMalaysia and "Like" the page if you haven't do so!