Heineken Launches New Iconic Bottle‏

Talking about beers, not to say the German or Russian beers, Heineken is considered one of my favorite among. It is the world’s No. 1 International premium beer served in over 176 countries around the world since 1873. It is the leading imported beer brand in many European and Asian countries. Heineken is the leading choice among discerning drinkers around the world. Additional information is available on www.heineken.com/my.


Back to the topic, Heineken is proud to announce the launch of its new iconic bottle, featuring innovative details that provide a contemporary appearance and enhance the overall drinking experience.

The launch is part of a global roll-out, streamlining Heineken’s visual identity and making the brand even more consistent and recognizable in all 176 markets worldwide. The new design stamps Heineken’s progress together with consumer’s sophisticated taste and also solidifies Heineken’s position as the market leader in the international premium beer segment.

The bottle features an embossed curve, inspired by the label ‘racetrack’, on the neck and back. The back of the bottle features the same curve motif, set above an embossed Heineken logo and the iconic star. The curve acts as a thumb groove and is perfectly placed to meet the drinker’s fingers which add tactility and grip as they grasp the bottle whilst keeping the beer to stay cooler. Additional bottle updates include a slimmer body accentuating the bottle’s premium feel and an elongated appearance emphasized by both vertical neck branding and a higher label position.

As the world’s No. 1 international premium beer, Heineken understands it’s the small details that make the difference. The introduction of tactile elements further reaffirms Heineken’s quality and authenticity in the mind, and on the fingertips, of the consumer throughout the entire drinking experience.

Heineken fans and party goers like me, pretty sure the following message I’m bringing up can drive you crazy and gone wild! To celebrate the launch of its new iconic bottle, Heineken is flying down renowned Dutch DJ, Ferry Corsten to Malaysia for an exclusive invite-only party on 11 July 2012 at KL Live. *scream*

Want to join me for this exclusive money-can’t-buy party? Score an invite to the event, visit Heineken’s Facebook page at www.facebook.com/heineken.

The launch party kicks off an exciting campaign dubbed the Heineken ‘Progressive’ Tour that will see exclusive events held nationwide and also Heineken’s well-known music programmes: Heineken Green Room & Heineken Thirst slated in the last two quarters of the year.

To be part of Heineken’s exciting calendar of events, log on to www.facebook.com/heineken or www.heineken.com/my for more information.